Franchise Opportunities

Carafe Wine Makers^TM
A Proven Formula For Your Success!

• A Recognized Name and Trademark
• Upscale and Efficient Store Design
• Finest Ingredients From The Best Suppliers
• Exclusive Group Purchasing Power
• No Obligation To Buy Head Office "Product"
• Management That Helped Create The Industry
• Comprehensive Training Program
• Intensive Project Management To Get You Up And Running
• On-Going Support in ALL Aspects of Your Business
• 3 Sales Channels Of Limitless Opportunity & Profit
• Most Fully Automated MicroWinery System On The Market
• Simple-To-Use, Fully Integrated Software
• Professional, Effective Joint Marketing Programs
• Flexible and Supportive Corporate Culture
• Full Color Custom Labeling Capabilities
• Comprehensive and Detailed Operating Manual

Your Vision
Can Be a Reality!

You love wine and hold a vision of having your own winery. You think of how wonderful it would be to make and sell wine! To be involved in a business you would really enjoy. A business you can run at your own pace sounds perfect. You are running the show and making your own decisions. You would really enjoy the challenge of getting something new going. You know that the wine industry is growing fast and you want to be in on the profits.

You have some money to invest but you just can't afford to buy a vineyard. Besides, you can't wait five years for your vines to mature without producing income. You are not entirely sure how to make wine, or how to sell it. You think, perhaps it is all too much? And another year goes by. But that need not be the case. All you have to do is help us to help you, by filling out our "Request for Information Form", and let's talk!

Carafe^TM Will Get You There
WITHOUT a Vineyard

Carafe's unique MicroWinery concept is new to the USA, but the folks at Carafe^TM have been helping people just like you to realize their dream for 17 years. With our proven system, you have the competitive edge.

Our micro-wineries do not require high capital outlays for land, buildings and heavy equipment. You do not require a vineyard or viniculture expertise to produce great wine. Nor, are you locked into buying your "product" from Head Office. (Where Franchisor profits are made in lieu of royalties.)

As a Carafe^TM the same ingredients that are used to create the fine wines of the world are delivered directly to the doorstep of your beautiful wine workshop. When you join Carafe^TM, you join and established franchise and an exclusive buying group.

We have a 17-year history of negotiation with the best suppliers in the industry.

Your ingredient suppliers are the same companies whose products are standing on the shelves of your local liquor store. The difference is that you will craft small 30 bottle batches for your customers, rather than large volumes. All the while, joining in on volume discount rebates that in most instances are higher than your royalties! Quite frankly, our wine ingredients are the best on the market.

GREAT INGREDIENTS = GREAT WINE = GREAT BUSINESS!

You Can Easily Be a Carafe^TM Wine Maker
With Just A Few Weeks Of Training

You too, can make good Chilean Merlot, California Cabernet Sauvignon, Washington State Gewurztraminer, or any other of a wide range of desirable and popular wines. We have trained many others how to make great wine, and you can learn too.

Using our simple, comprehensive training program, and professional quality equipment, we will teach you how to prepare, rack, filter, store, bottle and label your wines.

Don't be concerned that perhaps you are not a wine expert. With some training, and a bit of practice, YOU will become the expert.

Your Carafe^TM Wine Workshop Will Be
Beautiful As Well As Efficient

We pride ourselves on our expertise and precision in providing you with the most attractive, hygienic, and automated wine workshop available ANYWHERE. Years of experience have taught us exactly what YOU need.

We will work with you to choose your ideal location. Once found, you can count on expert negotiation assistance to get you the best leasehold arrangements possible.

We will provide you with blueprints to take to your contractor. Your contractor will be expected to work in consultation with our Construction Supervisor to ensure that your location is up to Carafe's high specifications.

Years of experience have taught us exactly what YOU need – from strategically placed millwork and plumbing fittings right down to winery tools and bungs. We make sure you have exactly what you need.

Carafe^TM workshops are known to be the most efficient wine workshops available on the market! As a Carafe Wine Maker^TM, you will have the advantage of:

• Automatic carboy washer
• Automatic bottle washer
• Automatic filling machine
• Automatic corking machine

YOUR TIME = YOUR MONEY

Modern, sleek and warm, our new store "look" incorporates design elements to attract customers with far-ranging lifestyles and from varying age groups. Your custom-built Carafe^TM Wine Workshop will feature:

• An elegant tasting bar and seating
• High-end, commercial grade hardwood-like flooring
• Neutral color scheme
• Attractive and thoughtfully placed lighting fixtures
• Architect designed work, sales and tasting counters
• High quality wood work built by a Master Carpenter
• Up-market displays, wine racks and signs
• Professionally designed wall and window graphics
• Efficiently planned work areas

Sales Channels With
Unlimited Potential

As a Carafe Wine Makers^TM Franchisee, we will ensure that when you open, you open as a licensed Winery. This will enable you to profit from three main sales channels. (Some states may have restrictions.) Within these three sales channels, the opportunities are limitless for mining new customers.

"Wine-On-Premise"
What it means For You

New to the U.S.A., but common in some parts of Canada, Carafe^TM has been a forerunner in offering "wine on premise" services to the public since the concept found firm legal ground in Canada fifteen years ago. It was Carafe^TM who initially designed and fabricated the automated equipment now common to the industry.

In addition to your wholesale and retail wine sales you can also make batches for individuals using your "30 bottle batch" wine making production system. This service will appeal to customers who:

• Use wine regularly with meals
• Enjoy frequent entertaining
• Are building a wine cellar at home
• Enjoy the "vanity" of having their own custom label and vintage
• Are planning a milestone event, such as a wedding, where a special commemorative wine and label will provide that "special touch"
• Need a large number of personalized and affordable gifts for holiday gift giving and business promotion
• Customers who enjoy PARTICIPATING in having their own wines made

Participation on the part of customers is limited to assisting in "starting" the wine (mixing the ingredients) and bottling the wine. This fosters great pride of ownership in the product, and loyalty to your MicroWinery. Besides,

• Customers will SAVE MONEY and
• Help the ENVIRONMENT by reusing their wine bottles

A very high percentage of your "batch" customers will return to you time and again as the process is simple and fun. They often bring friends and family to make a party of it!

CBMS – Software
Your Trusty Work Horse

Just introduced this year, Carafe^TM Business Management Software is our custom designed integrated operating program. Proprietary to Carafe^TM alone, this cutting edge software will help you run your business profitably.

CBMS is easy to learn. It can generate reports on all aspects of your business, including customers, sales and inventory data, so you have accurate information to maintain control.

Specially designed security functions enable viewing of crucial data by approved eyes only. Access your database and make the mailing (electronic or regular mail) feature work for you!

We Wanna Hold Your Hand!

Carafe^TM is not just in the business of selling franchises and wishing you good luck. We view our Franchisees as business partners. Your success is our success. We want to support you with:

• Training in All Aspects of Your Business
• Joint Marketing Efforts
• On-going Technical Advice And Support
• Financial Advice and Arrangements
• Business Development and Management
• Carafe^TM Business Management Software (CBMS)
• Regular Meetings with All Regional Franchisees
• Professional Marketing Materials, Campaigns and Strategies
• A detailed Operating Manual At Your Finger Tips
• Flexibility For Your Ideas and Input

So, What Does A Carafe^TM Micro-Winery Cost?

Each Carafe^TM location is as unique as its owner. The start-up costs, especially with respect to leasehold improvements, will vary. Therefore, we prefer give you a range of costs upon which to base your budget decision.

Please keep in mind that a Franchise, like any new start-up business, will require building up. We recommend that you have sufficient liquid capital to maintain your lifestyle for a year and an allowance to invest in local advertising.

The Carafe^TM customer is a repeat customer and your success will depend upon your customer relation skills, your business aptitude and your motivation in seeking new business. We are here to help you with our many years of experience, involving thousands of customers.

Please note that the Franchise Fee is all-inclusive with no extra hidden charges. Costs are typically between the following ranges: